Project

To establish a central asset management system more media at a top CPG company in order to improve efficiency and minimize time-to-launch for various product campaigns.

Client Profile

The client is a top 50 CPG company with a world-renowned brand and highly recognizable suite of consumer goods. They work with several outside agencies in order to execute marketing efforts, many of which are campaigns with hundreds of thousands of dollars in budget.

Technology
  • Managed DAM services

  • Hybrid SaaS DAM - OpenText Media Management

Client Success Story

Top CPG Company Solves DAM Challenges

Challenge

This top Consumer Packaged Goods (CPG) company came to Risetime, having just made the decision to migrate to a new enterprise DAM. They had outgrown their current DAM and were working through a handful of issues connected with divestitures and acquisitions. These organizational changes, as well as agency turnover, led to a constant shuffling of digital asset libraries, and the lack of centralization was leading to drastic inefficiency. The problems became apparent when internal teams were delayed launching certain campaigns due to the unreliability of their DAM.

Goal

With the ongoing organizational changes, the client needed to centralize their assets under a single DAM, following a single and explicit process. In order to meet this goal, there would have to be a few corrections made to the existing process. First, the client had to cease reliance on multiple outsourced partners to manage assets on their own. This often created new communication obstacles and scattered versioning. On occasion, the client would be unable to retrace their steps and find an older asset, leading to recreation of the asset and subsequent delays in product or campaign launches. The goal was to hand back control to the internal marketing and sales teams, which in turn would increase productivity, reduce launch times, and drive revenue.

Solution

Originally, Risetime was introduced to the client in order to provide a hosting solution after the client performed research into more costly solutions. By listening to the pains of various team members involved in DAM, it was clear there was a deeper-seated problem that needed to be addressed. After identifying the challenges present, Risetime presented a solution for implementing a hybrid SaaS DAM solution through OpenText Media Management 10.5. In addition to the product implementation, Risetime would stay on to offer fully managed services to the client.

Value

Overall, the client regained control over their projects with Risetime’s solution. Managed services included management of system changes as well as ongoing maintenance, the combination of which freed the staff to focus on their core competencies. The introduction of a hybrid SaaS model gave the client further insight into their system and the ability to make on-demand changes, all without the responsibility of performing data center maintenance. The alignment of DAM as a single, searchable system did, as expected, lead to a significant reduction in project lead times. Consolidating the old asset repositories also led to hundreds of thousands of dollars in savings per year for the client.

 

With the new model, the client plans to adapt some other existing processes to the new model in the future to maximize productivity. A consolidated packaging workflow will be implemented where assets are taken through production and ultimately to consumer advertising channels by way of CAD-based artwork instead of photography. This would mean that the sales and marketing teams would have their assets produced entirely in digital format and launch-ready sooner than ever.

 

If your business is interested in creating a central media hub or marketing-focused ecosystem that is fortified within a DAM solution, Risetime would love to take a look and see how we can best meet your needs. For detailed information on how Risetime can create or optimize your company’s DAM solution to maximize productivity and profitability, click here to request a consultation with our team of DAM experts.